Some time ago, we had the pleasure of hosting a team from the Auto Moto show aired on TF1. The segment consisted of two parts: an introduction to the company and a test drive of the Sherco supermoto, the 500 SM.

If you missed the live broadcast on Sunday, April 7th, 2024, here’s the replay.

Calling all Sherco riders – with just over 5 weeks left until the biggest and toughest trial of the year gets started in Fort William Scotland, it’s time to register with our rider support service using the following link: SHERCO 2024 Rider Support Registration

We’re so excited to welcome all Sherco riders to Fort William for this year’s Scottish Six Days Trial that we are inviting all Sherco riders to a welcome dinner at the Ben Nevis hotel on Saturday 4th May to get your week started in style.

Preparations are well underway to make 2024 our best rider support experience yet! Sherco riders will be treated to World Championship mechanics for technical support, a friendly spare parts support service with our specialist SSDT and Scott Trial dealer “AG Bikes”, and of course the chance to ask for guidance and advice from our incredible team of Sherco Riders including:

• Emma Bristow MBE, 9 x World Trial Champion & 11 x SSDT women’s winner.
• Jack Peace, 2023 British Champion with his eyes set on the big prize this year.
• Jack Price, 3 x Scott Trial Winner, and back for his first SSDT since his 2^nd place finish in 2019.
• Harry Turner, World Trial-2 rider, makes his SSDT Debut onboard the 125 ST-Factory model at just 18-year-old.
• Arnau Farre the young Spanish rider is back for his second attempt at this famous event and looking to bag himself a good result in 2024.

With so many riders to look out for and follow this year’s event is going to be a special one. Sherco haven’t taken a win at the SSDT since our 4-year winning streak with Joan Pons in 2003, Sam Connor in 2005 and Graham Jarvis in 2004/2006. Will any of our blue riders take the glory once again in 2024 – we will soon find out!

See you in Fort William for the Sherco Welcome Dinner at the Ben Nevis Hotel – book your place and remember to register with us to guarantee your support service during the week here.

If you need to hire a bike use this link: Sherco Motorcycle Rental Service

The clock started today for the participants in the 2024 Dakar with the prologue. They had to race on a 27 km course through canyons around Alula. The Sherco Factory Rally Team riders did not take any risks and approached the prologue as a warm-up before the real start and the first stage tomorrow, 127 km of liaison and 414 km of special from Alula to Al Henakiyah.

Lorenzo Santolino: P12

Rui Gonçalves: P18

Harith Noah: P29

Lorenzo Santolino:

“I just finished the prologue. The course was sandy and went through several canyons. There were a few rocks hidden in the sand, but it was a beautiful spectacular course here in Alula. I felt good on the bike, although perhaps I was a little tense the first kilometers, but overall, I rode comfortably. There were a lot of tracks, but I didn’t put much trust in them, so I did not follow them. I tried to follow the roadbook all the time because there were lots of notes, course changes, and quite a few waypoints. I wasted some time making this choice, but honestly, from halfway through the prologue, I felt comfortable following

the navigation and I think that this will help me to better understand the navigation of this Dakar and

start better prepared for tomorrow. I didn’t make any big mistakes during this prologue and that is a positive outcome. The important thing is that I felt good on the bike, and I am physically fit.

I finished 12th, a good position to tackle serious things tomorrow with the first real stage “.

Rui Gonçalves:

“Today the prologue took place with almost 100% sand. Some very fast tracks and lots of changes of direction. We therefore had to be very careful with navigation and this is what I managed to do. And yes, I had a good feeling on the bike, and I have a team that does a great job. I’m happy to be here for another Dakar, and we will try to improve every day. For now, the result is good, so tomorrow the real stages begin. We will therefore remain focused, and we hope that the days to come will allow us to do well. Thank you all for your support “.

Harith Noah:

“The prologue was short and sandy with tricky navigation. I had to turn around to get a waypoint, but I didn’t waste too much time. This is the usual for the prologue, but it’s over now and I’m looking forward to stage 1 tomorrow.”

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Thomas Teissier, General Manager of Sherco Motorcycles for 8 years, has played a significant role in the company’s development.

After these successful years, he has decided to embark on a new adventure within the group, focusing on real estate and investment.

We wish him the best of luck in his new endeavor.

He is succeeded by Jean-Michel Paquient in the same position.

Having entered the professional motorcycle world at the age of 19, this self-made man gained experience working with the largest motorcycle importer in France, dealing with brands like Moto Morini, Ducati, Husqvarna, Gasgas, MV Agusta, and more recently Royal Enfield. He has also achieved success in the quad and electric bicycle industry.

A multiple-time Enduro motorcycle champion in France, with a background in sales, he also possesses technical expertise and experience as a product manager, providing him with a comprehensive understanding of our industry.

We are thrilled to announce his recruitment and his arrival within the Sherco family.

Jean-Michel Paquient:

“It is with immense pride and tremendous motivation for me to join the ranks of Sherco Motorcycles alongside Marc Teissier and the entire team he has surrounded himself with.

I have been influenced and educated by great figures in the motorcycle industry such as Marcel Seurat and Frédéric Fourgeaud, with relationships connected to major brands, and most importantly, the fundamental values I hold dear: hard work, dedication, professionalism, all mixed with the passion that fuels our daily lives.

Sherco’s journey is extraordinary: starting with a prototype motorcycle in 1997 and building, 15 years later, bikes that are often equal to or even superior to European or Japanese competitors and successfully selling them in more than 88 countries. This leads me to believe that I am once again going to experience something unique alongside a great man and a fantastic team of 180 people who are leaving an indelible mark globally.”

Jean-Michel’s arrival will enable us to strengthen the Sherco family, and his expertise in various segments of the motorcycle world will be crucial.

Significant projects are underway in areas where people might not necessarily expect…

Marc TEISSIER

President