Sherco UK Launches the “Ride-It-First” Tour to Showcase Our Latest Line-Up
Sherco UK Launches the “Ride-It-First” Tour to Showcase Our Latest Line-Up
Sherco UK is pleased to announce the launch of the all-new Sherco “Ride-It-First” Tour, a nationwide dealer-supported test ride programme running from March until early April, giving riders the opportunity to experience Sherco’s latest models.
Designed to put riders directly in the saddle, the Ride-It-First Tour offers a unique opportunity to experience the performance, agility and race-winning capability that has attracted some of the sport’s top talent. Nine-time World Champion Steve Holcombe, former British and World Junior Champion Jed Etchells and leading British Enduro Championship rider Charlie Chater have all chosen to ride Sherco in 2026 — and now you can discover why.
Riders will have the opportunity to test Sherco’s latest 2-stroke models, including the 125SE, 250SE and the World Championship-winning 300SE. For those who prefer four-stroke power, the 250SEF and 300SEF will also be available.
The tour will visit multiple locations across the UK, with official Sherco test motorcycles, on-site technical support, and expert guidance from top British Enduro rider, Charlie Chater, present to offer riding insight and track advice, helping you get the most from your test ride.
Each 20-minute test ride is available for £20, giving riders the chance to properly experience the factory-level performance and refined power delivery of the 2026 machines in authentic enduro conditions.
Spaces are limited. Lock in your session, pick your bike, and get hands-on with the race-proven 2026 Sherco range at a venue near you.
Ride it first. Decide for yourself.
UK Tour Dates & Locations:
- Sunday March 8th SOUTH WALES
- Dealer Marsh Powersports
- Location: EnduroWorld
- Contact to book your test ride: Jack – 01685 385201
- Sunday March 15th YORKSHIRE
- Dealer Craigs Motorcycles
- Location: Tong Offroad Park
- Contact to book your test ride: Aaron – 01924 488117
- Saturday March 22nd – NORTH DEVON
- Dealer On Point Moto
- Location: Nr Chard – in association with CORE Events
- Contact to book your test ride: Duncan – 07487557007
- Sunday April 5th – MID WALES
- Dealer ET James & Sons
- Location: Cwmythig Hill
- Contact to book your test ride: Andrew – 01597 810396
