Bradley Cox joins the Sherco Rally Factory Team
We are pleased to announce the signing of Bradley Cox to strengthen our Sherco Rally Factory team, alongside Lorenzo Santolino and Harith Noah.
Over the past seasons, Bradley has proven to be one of the rising talents in the discipline. Winner of the Rally2 World Cup in 2024, he will step up this year to the RallyGP category.
At 27 years old and originally from South Africa, he will make his official debut at home, during the World Championship round at the Safari Rally, from May 18 to 24.
Bradley Cox:
“I am very excited to be joining the Sherco Factory Racing Team. It is a dream come true to ride for a Factory team and I am looking forward to what is to come. I already have spent some days on the bike and I feel super comfortable and at home on it. Excited for the races that are coming up for us and especially the W2RC round in South Africa!”
Career highlights:
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2022: W2RC debut in Rally2
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2023: First Rally2 victory (4 Rally2 wins in total over 10 rounds in 3 seasons)
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2024: Rally2 World Cup winner
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2025: Promotion to RallyGP, first official factory rider contract
