SHERCO AND MOTUL SIGN A GLOBAL PARTNERSHIP
Sherco, the fastest growing motorcycle manufacturer in the all-terrain market, is proud to announce its new partnership with Motul, a world market leader in lubricants for motorcycles.
It is an exceptional 360 degree partnership which brings Motul and Sherco together for competition, first fill, service fill and manufacturing products.
Thomas Teissier, General Manager Sherco:
“We have got to know Motul very well through our involvement in the Dakar and it was clear that our philosophy, our core values and approach was very alike, so they are a perfect partner for us on a wider scale. Motul’s quality, originality and racing-led development has proved itself over 160 years now and, for a relatively young company such as Sherco, this experience and wisdom is invaluable.”
Thierry Quilan, President of the Management Board Motul:
“We are delighted to announce this new partnership with a brand which is as young and flourishing as Sherco. Its values of family-led management, innovation and performance are those very much in common with our own at Motul, and of course we also share a real passion for racing. We have no doubt that this partnership will very quickly produce results both on track and through our distribution network.”
Sherco is experiencing unprecedented development in the all-terrain motorcycle industry. The success of its 39 models of enduro, cross-country, trial and 50cc motorcycles that are sold in more than 66 countries and the races and championships they have won all over the world against the biggest brands are the keys to this success. Sherco now also offers the best-equipped series of motorcycles on the market. Since 1998 and their first trial bike, Sherco has always surrounded itself with the best partners to innovate and gain performance. It is this logic that Sherco is happy to count Motul among its partners today, to go even further.
Motul is a world-class French company known for 165 years of producing quality products, its capacity for innovation and its commitment to competition. Motul is also recognized as the specialist in synthetic lubricants, in 1971 they developed the first 100% synthetic lubricant for automotive engines. Over time, Motul has acquired extensive experience as an official supplier for many teams and manufacturers in the field of motor sports. Motul currently supports teams in international competitions such as the Dakar, the 24 Hours of Le Mans, the FIA World Championship, the Moto GP, the Superbike, the MXGP, the World Endurance Championship, the Tourist Trophy of the Isle of Man, the FIA Rallycross World Championship and many others.
Motul and Sherco today form a union that started 6 years ago at the Dakar rally. These first steps together led the two organizations to think further, well beyond the borders of the Rally-Raid.
Developed specifically for Motul competition, Sherco will supply its best-seller 300V Factory Line, as well as the entire range of Powersport and MC Care products. This partnership will include all the national and international competitions in which Sherco factory riders are engaged, such as the Dakar, the Enduro GP, the international Enduro Extreme races, the Trial GP, the XTrial and many others.
First Fill Partnership
The new motorcycles produced by Sherco will be distributed with 100% Motul fluids including Motul 7100 synthetic oil, and engine coolant. Motul is recognized for the reliability and high performance of its entire range of products for motorcycles and will be an added advantage for all Sherco enduro, cross country, trial and 50cc models.
Service Fill Partnership
Sherco, whose international presence is rapidly increasing through its network of importers and distributors, will recommend Motul for maintenance and cleaning products for its motorcycles. Motul offers a wide range which will allow the rider of a Sherco motorcycle to maintain his 2T or 4T engine: gearbox oil, engine oil, 2T mixture oil, grease for the air filter, cleaning and lubricating the chain, brake and coolant, fork oil and cleaning products.
Sherco production plants will now use products from MotulTech’s industrial lubricants department. These high-tech industrial lubricants have been developed and manufactured specifically for the machining and lubrication of all industrial equipment.
The objective for Sherco is to have a wide and complete range of products, suitable for all stages of its production. Motul, in accordance with its concept “Casted, Drilled, Filled” meets this need, with a global solution from creation to the final product.
This partnership is taking shape today at several races around the world where the Sherco Factory Team riders are competing. They are competing at the opening of the Belgian enduro championship where Antoine Magain will make his debut on the 250 SE Factory and at the opening of the national extreme Portuguese enduro championship where Mario Roman will be at the helm of the 300 SE Factory, both in Motul colors.
Sherco would especially like to thank Pascal Tomek, Arnaud Laire and Nicolas Zaugg for their crucial involvement in making this partnership a reality.
Sherco wants to also thank Minerva Oil and its president Olivier Lafarge for their support of the Sherco brand over the past several years!