The 2026 British Enduro Championship fired into life at the iconic Jack Frost Enduro in Mid Wales, with Sherco riders delivering an impressive and well-rounded performance across Rounds 1 and 2 of the ACU Enduro GB series.

Hosted by Rhayader Motor Club at the demanding Cwmythig Hill MX circuit, and Saintswell, home of the newly launched Sherco Enduro Trails Wales – Off-Road Enduro Experience. Two expertly crafted special tests combined tight, technical sections with fast, flowing terrain, creating a true test for both rider and machine.

Etchells Charges to E3 Victory and Overall Podiums

Making his debut with the new Motofit Racing Team Jed Etchells was in exceptional form onboard his new Sherco 300SE across both days, securing 3rd overall in Round 1 before stepping up to 2nd overall in Round 2. His consistency and pace earns him the E3 Championship lead with an impressive double victory in E3 class.

This strong start positions Etchells firmly as a Enduro GB championship contender, showcasing both speed and control in demanding conditions.

Chater Shows Strong Progression for an E1 Podium

Sherco UK rider Charlie Chater delivered a determined and progressive weekend in the highly competitive Elite class. Improving throughout, he moved from 10th overall on day one to 8th overall on day two.

In the E1 class, his progress was even more notable, climbing from 5th on Day 1 to an impressive 2nd place on Day 2. As conditions worsened, Chater stepped up his pace and delivered when it mattered most.

Charlie commented:
“It was a solid start to the season and I’m happy with the progress across the weekend. Day one was tough and I made a few too many mistakes, but I felt much better on day two and was able to push on and improve both my overall and class results. The 250SE Sherco was working great in some really challenging conditions, so a big thanks to the team. It’s something to build on heading into the next rounds — but first I’m looking forward to the opening round of EnduroGP in Italy.”

Victory in the Women’s Elite Class

The Elite Women’s category produced exciting racing, with reigning British Champion Nieve Holmes (ET James Sherco) and Rosie Rowett sharing victories across the two rounds.

Early mistakes on Saturday left Holmes with too much ground to recover, finishing 2nd overall. However, she bounced back in style on Sunday with a great performance to take the win, putting her at the top of the standings as she begins her title defence.

Looking Ahead

Sherco UK manager added, “It’s been a great start to the season with strong results and podiums across multiple classes. With four Sherco-supported teams all showing their own success stories, it highlights the strength and depth we’ve built for Enduro GB this year. It’s a great group of riders and it’s shaping up to be an exciting season ahead.”

Sherco Secures 1–3 Finish as Holcombe and Chater Impress in Thetford Forest

It was a sensational weekend for Sherco UK as Steve Holcombe made his first UK race appearance on board his Sherco and stormed to victory at the Santon Enduro in Thetford Forest, Norfolk.

Set within the sandy woodland of Thetford Forest, Santon is always a true test of rider skill and machine performance. With a superb special test and notoriously tight time checks, the event demands both outright speed and complete precision through tight trees all the day.

Holcombe was simply unstoppable. Riding the Sherco 300SE 2-stroke, he dominated from the opening test, winning all four special tests in commanding fashion and securing the overall victory by an impressive 27.51 seconds. Keeping it clean on time from start to finish, it was a faultless display of speed, control and consistency — the perfect way to mark his first UK outing on Sherco machinery.

Steve Said, “I love this event! It’s a short, intense special test, and the day finishes off with some tight transfers between the trees. Pumped with P1!”

Adding to the celebrations, Charlie Chater delivered his best-ever Santon result with a superb 3rd place overall aboard his 250SE 2-stroke, securing a fantastic 1–3 overall finish for Sherco.

Charlie said, “A great start to the season for me, in my first proper race on the new bike. I loved being back on a 2-stroke and felt right at home on the 250se – really happy with 3rd overall and thanks to everyone who helped today.”

Championship Class Strength

Further success came in the Championship class, with Ben Zeale claiming 8th place, closely followed by Jack Probert in 9th and Nieve Holmes with a strong 18th-place finish — all representing ET James Racing on their Shercos. Jack Sheppard completed the day in 26th, rounding out a solid showing for the team.

Expert & Clubman Success

In the Expert class, 16-year-old Tomos Jones made his Expert debut — and his first race on the new 125SE — delivering an outstanding performance to finish 8th quickest in class. Adam James followed closely in 9th, further underlining the pace and depth of Sherco riders in the category.

In Clubman, Aaron Bates secured a fantastic 2nd place aboard the 250SEF four-stroke, finishing just three seconds shy of the win. Hot on his heels was teammate Ben Evans, only a further three seconds back, taking a strong 4th-place finish to cap off a brilliant day for the team.

A Race to Remember

From Holcombe’s dominant debut victory with Sherco in UK soil, to podium finishes and standout performances across every class, it was a hugely successful weekend for Sherco at Santon.

Congratulations to all Sherco riders who represented the brand so strongly in the demanding sandy conditions of Thetford Forest — a true team effort and a performance to be proud of.

Sherco UK Launches the “Ride-It-First” Tour to Showcase Our Latest Line-Up

Sherco UK is pleased to announce the launch of the all-new Sherco “Ride-It-First” Tour, a nationwide dealer-supported test ride programme running from March until early April, giving riders the opportunity to experience Sherco’s latest models.

Designed to put riders directly in the saddle, the Ride-It-First Tour offers a unique opportunity to experience the performance, agility and race-winning capability that has attracted some of the sport’s top talent. Nine-time World Champion Steve Holcombe, former British and World Junior Champion Jed Etchells  and leading British Enduro Championship rider Charlie Chater have all chosen to ride Sherco in 2026 — and now you can discover why.

Riders will have the opportunity to test Sherco’s latest 2-stroke models, including the 125SE, 250SE and the World Championship-winning 300SE. For those who prefer four-stroke power, the 250SEF and 300SEF will also be available.

The tour will visit multiple locations across the UK, with official Sherco test motorcycles, on-site technical support, and expert guidance from top British Enduro rider, Charlie Chater, present to offer riding insight and track advice, helping you get the most from your test ride.

Each 20-minute test ride is available for £20, giving riders the chance to properly experience the factory-level performance and refined power delivery of the 2026 machines in authentic enduro conditions.

Spaces are limited. Lock in your session, pick your bike, and get hands-on with the race-proven 2026 Sherco range at a venue near you.

Ride it first. Decide for yourself.

UK Tour Dates & Locations:

• Sunday March 8^th SOUTH WALES
  • Dealer Marsh Powersports
  • Location: EnduroWorld
  • Contact to book your test ride: Jack – 01685 385201

• Sunday March 15^th YORKSHIRE
  • Dealer Craigs Motorcycles
  • Location: Tong Offroad Park
  • Contact to book your test ride: Aaron – 01924 488117

• Saturday March 22nd – NORTH DEVON
  • Dealer On Point Moto
  • Location: Nr Chard – in association with CORE Events
  • Contact to book your test ride: Duncan – 07487557007

• Sunday April 5^th – MID WALES
  • Dealer ET James & Sons
  • Location: Cwmythig Hill
  • Contact to book your test ride: Andrew – 01597 810396